12 tools across 6 categories — what we actually run ourselves, or have tested deeply, while building algoholic.net. Updated as our own stack changes.
Some of the links on this page may be affiliate links — we earn a small commission if you sign up through them, at no extra cost to you. We only list tools we use ourselves or have actively tested. Affiliation never affects what makes this list. If we'd recommend it to a friend, it's here. If not, it isn't.
Backlink and keyword discovery. We start most competitive audits here — the link graph is the deepest in the category.
Complementary view to Ahrefs. SERP feature tracking and intent breakdowns are particularly useful for content briefs.
Desktop crawler we use on every technical audit. JS-rendering mode is the cheapest way to spot SPA indexing issues.
Visual crawler with stakeholder-friendly insight reports. We reach for it when a screenshot has to do the work of explaining.
Best-in-class AI research with transparent citations. Our primary GEO testing engine — and the model behind much of the citation drift work.
AI search visibility tracking across major LLMs. The closest external benchmark to what GEO Trace measures internally.